So I don't know if everyone heard about Starbucks changing its logo or not but it is. The logo is dripping its name and the circles around it as a symbol of its expanding influence and interests. The say the new logo will revolutionize their sales and help them expand to newer markets.
"The brand is now evolving to a point where the coffee association is too confining and restrictive," said John Quelch, a marketing professor at Harvard Business School. "Starbucks is fundamentally selling an experience, but by no means is coffee the only part of the experience. It is important that they not have a logo that is too confining."
That,s great for them, but the new logo is an eyesore in my opinion. The old logo had a clean cut edge to it, this boundary-less logo has me raising brows. I preferred the cleaner lines and its overall more "professional" design. Others may differ though but in all honesty I preferred the older logo. I mean why not just use the Starbucks siren on all their other products and leave the previous logo for simply the coffee? At least that,s my opinion, what do you guys think???
No comments:
Post a Comment